What Is Branded Merchandise and Why Is It Important for Your Business?
In today’s highly competitive business world, only clever marketing can help your business stand out and grow. Branded merchandise is an effective marketing strategy that allows businesses to increase their audience reach easily with merch that has their logo and other brand-related visual identities on it. In this blog, we’re sharing what branded merchandise is and why businesses need to incorporate it into their marketing strategies!
WHAT IS BRANDED MERCHANDISE?
Branded merchandise is any product that contains a name or a logo of a brand. They range in value and category, from branded stationery to branded apparel and much more! They’re usually distributed to raise awareness of a brand, increase sales, and/or promote an event.
WHY IS IT IMPORTANT?
Well-executed branded merchandising efforts can provide businesses with a number of benefits. Here are just a few:
Increased Sales
The main objective of every business is to earn a profit. Branded merchandising is a great way to add another revenue stream to your business, helping you to ultimately make more money. You can sell your products online via your website or in-store; they can be a great “add-on” at the point of purchase to add value to the shopping experience, promote customer loyalty, and of course, sell more!
Helps Stand Out Amongst Competitors
With branded merchandise, you can differentiate your brand so it clearly stands out amongst competitors. Branded merchandise will help your brand be more engaging, interesting, and dedicated compared to competitors who don’t invest in it. You’ll also be more memorable than your competitors, which can lead to more sales when your audience reaches the purchasing point of the customer journey.
Builds Relationships With Customers
The success of any business largely depends on the customers, as at the end of the day they are the ones who will buy the products or services. So maintaining a relationship with customers is one of the most important activities that a business needs to do. Giving company merchandise to potential customers will not only add a personal touch but also encourage them to refer your brand to others.
Improved Brand Awareness
When a customer receives branded merchandise from your business, your brand will be on display wherever the customer goes. For example, a person who wears a custom apparel piece like a branded t-shirt will likely wear it around other people. In this way, overall awareness of your brand can be easily and effectively enhanced, especially if the product itself is well-designed and adds value to potential customers.
Statistics have also shown that:
50% of individuals use promotional products daily
6 out of 10 individuals keep promotional products for two years.
That’s a lot of free advertising for you!
LOOKING FOR BRANDED MERCHANDISE?
We’re here to help you find the best branded merchandise solution, one that fits your brand and covers all of your needs! At Print This Brand That, we supply quality custom promo merch that attracts your ideal audience and makes your brand stand out.
We can supply virtually any product -simply get in touch for a quote here!
Once your order is placed our design team will make sure everything is ready for print. Then you just sit back and wait for your order to arrive!